The choice between digital and in-person research isn’t just about convenience. In the post-COVID era, this decision of using one vs the other carries significant weight for achieving your insight goals. Join W5’s Marty Molloy as he dives into the advantages of each approach and understand how the right choice can elevate your research outcomes.

Third person bias, the mistaken belief that others are more influenced by mass media than oneself, poses a challenge for marketing research due to reliance on self-reported media use, but W5 offers tactics to overcome this cognitive distortion.

Jack White’s surprise release of his new album on unlabeled white vinyl at select stores, without a massive marketing campaign, generated significant buzz and excitement among fans, demonstrating that listening to customers and providing high-quality products can lead to success.

Join Amy Castelda and Emma Eyman as they recap the final Quirk’s Event of the year in NYC! From the rise of podfluencers to the importance of inclusivity in research, we’re sharing our top takeaways and why they matter.

Cannes Lions is an annual international festival that celebrates creativity in the fields of advertising, communication, and marketing. See the highlights and winners from the 2024 event including the Heinz AI Ketchup Campaign and Coors Lights Out campaign.

Dive in and explore how the Regency-era social scene of Bridgerton reflects modern consumer behavior and market research strategies. From Lady Danbury’s sharp insights to Lady Whistledown’s data-driven columns, see how understanding the ton can unlock the secrets to engaging your audience and crafting the perfect marketing strategy.

Join us as we celebrate our 900+ mile contribution to MREF’s Race Around the World for Education and learn more about the 2024 beneficiaries.