Brand Health Assessment
A Brand Health Assessment includes evaluation of consumer awareness of, consideration for, and engagement with a brand to generate insights into market positioning.
Through a quantitative survey featuring validated brand metrics plus custom questioning, the “health” of the brand is measured and compared to key competitors.
Through a W5 Brand Health Assessment you gain perspective into your consumers’ relationships with the brand beyond awareness, to explore their past, present, and future experiences with the brand.
Brand health tracking that simply monitors consumer awareness, usage, and advocacy produces interesting data but may offer limited insight as to next steps. There is great value in also tracking brand perceptions and engagement.
Together, these elements portray the dynamic nature of call-to-action marketing. Tracking changes in these interrelated facets of consumers’ brand relationships over time provides meaningful insight to a strategic path forward.
—Andy Willard, W5 Partner
Brand Health Assessment can help you:
Measure your brand health (awareness, consideration, usage, and recommendation)
Understand your brand’s positioning and opportunities relative to competitors
Profile different audiences’ relationship with your brand
Connect with us to learn more about W5’s Brand Health Assessment capabilities and how we can support your team.
Explore
W5 partnered with a firm offering accounting, tax, and auditing services to assess their brand image and health among C-suite executives using a quantitative online survey.
See the case study here.
Brand health, brand equity, and brand success are all closely tied together. It is important to maintain a forward-looking perspective to guide next steps in a winning business strategy.