Case Studies
Guide Brand and Product Development
Assessed parent perceptions of a new children’s snack line, uncovering key insights into brand and packaging appeal that guided the product’s market growth
Identify Personas for Cross-Team Use
Built rich consumer personas by uncovering lifestyle drivers, helping guide product development and strategic planning across agency partners
Map Consumer Experiences and Perceptions
Revealed consumer perceptions and unmet needs for new OTC products, providing insights that shaped brand development and strategic decision making
Bring Fan Insights to Life
Brought to life segments through detailed personas that improved audience targeting and helped drive more effective strategic engagement across the organization
Map the Consumer Journey
A Consumer Journey Map detailed motivations, touchpoints, and barriers influencing consumers’ path-to-purchase for a premium apparel company
Test Message Resonance with Teens
Focus groups uncovered details about motivations for vaping usage to inform refinement of messaging strategies that connect with teens
Unlock Patient Empathy
Empathetic qualitative discussions uncovered strategies for a healthcare organization to offer more directed outreach programs and evolve care
Empower Minority-Owned Businesses
Online discussions and one-on-one interviews established a clear view of minority-owned small businesses to facilitate optimized communication
Attract Millennials
Iterative research allowed a state-funded travel bureau to apply initial audience reactions in real time, reducing the timeline for campaign review and refinement
