W5 11/14/25 W5 11/14/25

Unique Consumer Journey Maps

Conducted online discussion groups with three distinct caregiver audiences to build in-depth health journey maps to understand consumer experiences, inform future strategies for recruiting, and retain new employees and customers.

W5 11/6/25 W5 11/6/25

Uncovering Parents Triggers to Inform UX Optimization

Conducted virtual UX interviews with parents of teens to test a communications campaign and vaping microsite, uncovering actionable insights to improve navigation, content clarity, and calls-to-action.

W5 4/22/25 W5 4/22/25

Guide Brand and Product Development

Assessed parent perceptions of a new children’s snack line, uncovering key insights into brand and packaging appeal that guided the product’s market growth

W5 4/22/25 W5 4/22/25

Identify Personas for Cross-Team Use

Built rich consumer personas by uncovering lifestyle drivers, helping guide product development and strategic planning across agency partners

W5 4/22/25 W5 4/22/25

Map Consumer Experiences and Perceptions

Revealed consumer perceptions and unmet needs for new OTC products, providing insights that shaped brand development and strategic decision making

W5 4/22/25 W5 4/22/25

Bring Fan Insights to Life

Brought to life segments through detailed personas that improved audience targeting and helped drive more effective strategic engagement across the organization