Case Studies
Benchmark Brand Health
Assessment served as a strong benchmark to track and monitor brand health and campaign impact metrics over time.
Guide Product Launch Strategies
An attitudes & usage survey developed a powerful foundation of CBD consumer insights, including strategic opportunities and future category innovation.
Define a ‘Day-in-the-Life’
A segmentation survey identified four distinct segments of the Medicare market and helped the client understand their audience, their lives, and their concerns.
Prioritize Features and Benefits
A dual-phased research approach with ethnographic research and conjoint analysis established an understanding of how knife customers shop the category.
Co-Creation for Product Innovation
Hybrid research provided insights for disposable product preferences, assisting client prioritization of concepts for refinement and further development.
Attract Millennials
Iterative research allowed a state-funded travel bureau to apply initial audience reactions in real time, reducing the timeline for campaign review and refinement.
