Personas

Personas are tools for understanding and empathizing with consumers, clients, or end users.

They present a complex marketplace as a series of archetypes with names, faces, and perceptions, offering a shared foundation for teams in all parts of your organization to comprehend what your customer wants and needs.

Personas allow designers, marketers, product developers, and other internal teams to empathize with consumers and ascertain their needs in an easy-to-understand manner, leading to smarter products and services. 

Download W5’s Personas White Paper

 

Personas can help your organization: 

  • Align on strategic goals based on consumer needs

  • Visualize, understand, and empathize with the consumer

Connect with us to learn more about W5’s Personas capabilities and how we can support your team.

Explore

An innovative home security company wanted to develop a deeper and more humanistic understanding of their consumer segments to create more meaningful creative messaging and product development strategies.

See the case study here.

A leading home appliance distributor sought a better understanding of the marketplace to identify the perceptions, attitudes, motivations, and unmet needs of consumers. Creating Personas with W5 helped them get there.

See the blog post here.