Case Studies
Benchmark Brand Health
Assessment served as a strong benchmark to track and monitor brand health and campaign impact metrics over time.
Map the Consumer Journey
A Consumer Journey Map detailed motivations, touchpoints, and barriers influencing consumers’ path-to-purchase for a premium apparel company.
Guide Product Launch Strategies
An attitudes & usage survey developed a powerful foundation of CBD consumer insights, including strategic opportunities and future category innovation.
Define a ‘Day-in-the-Life’
A segmentation survey identified four distinct segments of the Medicare market and helped the client understand their audience, their lives, and their concerns.
Test Message Resonance with Teens
Focus groups uncovered details about motivations for vaping usage to inform refinement of messaging strategies that connect with teens.
Unlock Patient Empathy
Empathetic qualitative discussions uncovered strategies for a healthcare organization to offer more directed outreach programs and evolve care.
Empower Minority-Owned Businesses
Online discussions and one-on-one interviews established a clear view of minority-owned small businesses to facilitate optimized communication.
Prioritize Features and Benefits
A dual-phased research approach with ethnographic research and conjoint analysis established an understanding of how knife customers shop the category.
Co-Creation for Product Innovation
Hybrid research provided insights for disposable product preferences, assisting client prioritization of concepts for refinement and further development.
Attract Millennials
Iterative research allowed a state-funded travel bureau to apply initial audience reactions in real time, reducing the timeline for campaign review and refinement.